Dominance iPad Tablet PC Market Loss

Apple iPad market share globally to 96 percent initially fell to 67 percent

Sunday, October 23, 2011, 4:58 am

Muhammad Firman

Although successful in increasing the number of sales, market share Apple iPad globally that had reached 96 percent, now down to 67 percent. (Reuters / Shannon Stapleton)

VIVAnews - Despite record sales increased by 20 percent over the last three months, the market share in the industry iPad tablet PC decreases with increasingly fierce global competition with Android.

When announcing their achievement in the last quarter at the beginning of last week, Apple stated that they iPad sales in the last quarter rose to 11.12 million units. In the previous quarter, they only sell 9.2 million units a success.

Unfortunately, the good news was interrupted by the research agency Strategy Analytics reports this weekend that shows iPad market share globally, which had controlled 96 percent, has dropped to 67 percent. Tablet Android alone rose to 27 percent.

"It seems clear that the iPad decreased growth," said Tom Mainelli, an analyst with IDC's research institute, as reported by PCWorld, October 22, 2011.

One reason, says Mainelli, many users are prepared to spend U.S. $ 500 to buy the iPad, as users from the United States, now have it. And they are now beginning to move in the purchase of the replacement cycle.

If Apple wants to maintain sales levels iPad, they have to attract mainstream users. For the present, tablet PC for $ 500 (approximately Rp 4, 45 million) is still considered too expensive. Not to mention the Fire Kindle, Amazon's tablet PC is present in the price range of U.S. $ 199 (around Rp1, 76 million).

Mainelli said, if Apple wants to compete, they need to bring the tablet PC at a lower price. But that does not mean they need to launch 7-inch iPad, as suggested by some observers. "Apple simply using strategies iPhone," he said.

With strategies iPhone, Mainelli said, Apple could lower the price iPad 2 16GB Wi-Fi only those that sold for U.S. $ 499 to U.S. $ 399 or below, shortly after they sell the iPad 3 at a price of U.S. $ 499 or more.

"IPad is cheaper will enlarge the total market share of Apple and will be difficult for their competitors who are concerned with the presence of Amazon products in the price of U.S. $ 199," he added.

source : VIVAnews (http://teknologi.vivanews.com/news/read/257951-dominasi-apple-ipad-di-pasar-tablet-pc-runtuh

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